AI Assistant: Revolutionising Sales and Costs for a Cosmetics Distributor
Want similar results for your business?
Get a free AI audit to discover how we can deliver similar results for your company.
Discover how our AI assistant solution transformed a major professional cosmetics distributor, significantly boosting sales and slashing operational costs. This case study details the challenges, the implemented solution, and the remarkable results achieved within six months.
E-commerce
6 months
Cosmetics distributor
Starting Point: Challenges for a Growing Retailer
Our client, a prominent online retailer with over 5,000 professional beauty products, faced significant challenges in their customer support operations. Despite a large team, response times were lagging, and a high volume of routine inquiries consumed valuable resources.
2 shifts, chat + voice, 2 L2 supervisors
≈70% routine inquiries
Up to 5 minutes at peak
Significant operational cost
Facing similar challenges?
Let's discuss how AI can help solve your business problems.
Our Solution: A Multi-Layered AI Assistant Deployment
We deployed a sophisticated, multi-tiered AI virtual assistant tailored to their specific needs, integrating advanced technologies for both chat and voice support, alongside smart sales capabilities.
Chat Assistant
Utilises GPT-4o, fine-tuned with professional cosmetics terminology, and integrates with a web/mobile widget for RAG search and 'add to cart' functionality.
- GPT-4o fine-tuned model
- Professional cosmetics terminology
- Web/mobile widget integration
- RAG search functionality
- Add to cart capabilities
Voice Assistant
Features Speech-to-Text (Whisper), Text-to-Speech (Google TTS), SIP integration with IP-PBX, and a LangChain-powered dialogue engine for seamless conversations.
- Speech-to-Text (Whisper)
- Text-to-Speech (Google TTS)
- SIP integration with IP-PBX
- LangChain dialogue engine
- Seamless conversation flow
Smart Sales
API-linked to CRM and logistics, enabling cross-sell/upsell algorithms based on order history, views, and basket contents, including automated abandoned cart reminders.
- CRM and logistics API integration
- Cross-sell/upsell algorithms
- Order history analysis
- Basket content optimization
- Abandoned cart automation
Interested in this solution?
We'll assess if it fits your needs and create a custom implementation plan.
Get AI AuditTransformative Results in Six Months
The implementation of our AI solution yielded impressive results across all key metrics, transforming the client's operations and financial outlook within half a year.
Percentage of requests handled by AI
Reduction in average chat response time
Reduction in full-time equivalent staff
Overall sales increase over six months
Investment payback period
KEY BENEFITS DELIVERED
Reduced Operational Costs
Eliminated 9 staff units without compromising service quality.
Revenue Growth
An 18.8% increase driven by quick responses, personalised recommendations, and cart reactivation.
Peak Readiness
AI automatically scales, eliminating the need for temporary staff.
24/7 Expertise
The assistant speaks the language of stylists, reducing training load.
Ready to be our next success story?
Get a free AI audit to discover how we can deliver similar results for your business. Our team will analyze your processes and identify high-ROI automation opportunities.
Get AI AuditAverage ROI: 3-5 months | 100+ projects delivered
Related Articles
Top 5 Silly Questions About AI (and Why They're Myths)
Debunking common AI misconceptions: from self-training models to human replacement fantasies. Learn the reality behind widespread AI myths and adoption challenges.
Reducing Customer Service Costs with AI: Where to Start
Discover how AI can cut customer service costs by 25% while improving satisfaction. Learn practical implementation steps, from chatbots to agent-assist tools and predictive analytics.
AI in Retail and E‑Commerce: Trends You Can't Ignore
AI is transforming retail and e-commerce with personalized recommendations, conversational AI, and agentic commerce. Discover the latest trends driving billions in market growth.
MORE SUCCESS STORIES
This is just one example of how we transform businesses with AI. Explore more case studies and see the full range of our work.
AI-Driven Tender Automation for Government
This case study demonstrates how an AI-driven tender automation platform can revolutionise procurement for government organisations, delivering significant cost savings and efficiency gains.
AI Assistant Implementation in a Medical Center
Discover how our AI assistant solution transformed a medical center's customer service, significantly reducing operational costs and improving patient satisfaction through 24/7 anonymous support.